Concept & Copy

Legends only remain legends if they’re talked about.

We set out to highlight some of the impressive female figures in Irish history and mythology that often get overlooked. We sought to represent these legends in a more contemporary way than the usual depictions.

This campaign is live for a full year in the skybridge in Dublin airport, being viewed by thousands of passengers coming in and out of the country every day.

Agency

Boys + Girls

Art Director

Conor Marron

Executive Creative Director

Bridget Johnson

Creative Director

Laurence O’ Byrne

Photographer

Alex Telfer