Copy & Development
To demonstrate the mental health benefits of play and promote LEGO to adults, we needed to reframe it.
We needed to show up where adults do, and give them permission to play, So we launched the ‘LEGO Brick Café’ during mental health month.
Agency
Boys + Girls
Art Directors
Conor Marron & Bairbre McGlade
Creative Directors
Kris Clarkin, Laurence O’ Byrne & Bridget Johnson
Chief Creative Officer
Rory Hamilton
Designer
Barry Smith
EXP Managing Director
Karleen Smyth