Concept & Copy

I never thought thinking about death could be this much fun!

The brief was to imagine it was the year 2023 and assisted dying is legal everywhere.

We were asked to advertise an imaginary product called ‘I’m outta here!’; a DIY assisted dying kit for terminally ill people, available at all pharmacies by prescription.

It gave me the opportunity to play in my favourite genre; dark humour.

I loved sinking my teeth into this idea. I tried to think about how this fake product could help, not only those in terrible pain, but death itself!

'The Grim Reaper Rebrand' - Script