Concept and copy

The UK’s largest book publisher, Penguin Random House, asked us to:

Reimagine the role of reading, books and authors in young people’s learning experience.

From 3,000 entries, we were one of the few winners of a D&AD New Blood Pencil for our response. 

At the 2022 ‘The Drum’s Chip Shop Awards’, the campaign earned a nomination in the ‘Best Education’ category.