Concept and script

Getting a TVC brief for a radio station was a first.

It was an exciting challenge helping RTÉ 2FM cement itself as the true ‘Sound of the Nation’ - The station that young people in Ireland could turn to for the most up to date everything.

We set out to capture the preciousness of ‘now’ with all its extraordinary ordinariness. We shot both TVCs in one day. And made the spots feel more own-able and integral to the brand by having the 2FM presenters as narrators.