Concept and Copy

College life isn’t nearly as fun as some American movies would have us believe. We wanted to empathise with students’ struggles, while reassuring them that Transport for Ireland are here to at least make one thing easier; travelling.

5303_TFI_C16_StudentCard_1x1_Statics_1.jpg

Agency 

TBWA Dublin 

Creative Directors 

Clayton Homer & Dillon Elliott

Art Director 

Sarah Tynan

Motion Graphics

Mark Murray

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'World Radio Day' - IBI