Concept and scripts

We discovered that Three Business’ strongest attributes is their dedication to getting to know their clients’ businesses and their award-winning customer care. 

I highlighted both of these by playing out a scenario of a charming Three Business customer care rep receiving the customer care award and rushing to thank all the small businesses they work with. 

I paid homage to the expertise of the small business owners Three Business works with, by detailing the impressive speed at which they carry out tasks. 

This helped support our brand message for this campaign; “You’re the experts in what you do, we’re the experts in helping you be better connected.” 

Agency

Boys + Girls

Creative Director

Kris Clarkin